If I asked you if you knew Jonatan Leandoer Hastad, would that name ring a bell?
Probably not.
What if I asked you about Yung Lean?
Yung Lean is a 17-year old Swedish rapper, living in Stockholm. He has been active since 2011, but became an internet hype in 2013.
His raps contain wavy beats, autotune voices and references to the earlier 00's and could be labeled as cloud rap or trap rap. Together with his team of Sad Boys (producers Yung Gud, Yung Sherman and friends) he is changing hip hop and taking over the world, wearing bucket hats, armed with Arizona Ice Tea.
His raps are about being sad, having sexual intercourse with a Zooey Deschanel look-alike, Mario Kart and Nike shirts.